BlackRock launched BITA, an ETF that limits Bitcoin gains in exchange for double-digit payouts by selling call options on its holdings. This is a first-of-kind covered call Bitcoin product from the world's largest asset manager, broadening the institutional product shelf beyond IBIT's $49 billion pure-exposure model. Clients seeking income from long-term Bitcoin holdings now have a BlackRock-branded vehicle, which widens the addressable investor base to yield-oriented allocators such as endowments and insurance accounts.